About three years ago a friend asked why I wasn’t on Facebook. Why in the world would I want to be on Facebook? As far as I was concerned, this was my teenage sons domain and I needed to stay far, far away.
That was then, this is now. Today I use Facebook for networking, reconnecting and staying in touch with friends and family. Okay, so that is the personal side, why does a business need it?
One of the most compelling reasons is that people like myself are jumping into the Facebook pool every day. In fact 250,000 new users sign on every day. There are currently 53 million active users and the fastest growing demographic is people 25 and older.
Not convinced. Okay here is a great real life example. I was working with a client in the specialty and technical paper industry to create an internet marketing strategy. He really could not see how a Facebook page would benefit his company on the web. One day I was checking out his competitors for his top keywords. I typed “Absorbent Paper” into the Google search bar. Up pops a pet supply company on page 1, 3rd listing down – with their company Facebook page. Needless to say he was convinced.
Best of all, creating a Facebook page for your company is free, other than a small investment of your time. Think of it as adding another piece to the internet marketing puzzle, another means to spread your brand across the web.
Come on in the water is great!
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